Agency-grade ^supercontent briefs for any keyword
Give Wave Writer a keyword. It reads what's ranking, figures out who is searching and why, finds what the top articles miss, and shows where your product fits. Then it writes your intro options and a full outline. One click turns it into a draft.
Use it in the Wave Writer app or, through our MCP, inside Claude, ChatGPT, or wherever you write.
10 Super Briefs for $29 a month. Unlimited brands and users.
Keyword type
Category keyword. The searcher is shopping for a tool, so Google is rewarding list posts with a clear buying framework.
Who is searching
- Content marketers who create SEO content regularly and are frustrated with generic AI tools that need heavy editing
- Marketing managers at B2B SaaS companies who need volume without losing quality
Weakness in the current results
The top articles are surface-level lists. None explain what makes one tool fundamentally different from another, so a savvy reader still can't choose.
Intro option 1: Factors to consider
There are dozens of AI copywriting tools and they all promise the same thing. Most produce output that sounds like AI, doesn't understand your business, and needs so much editing you wonder if it saved time. Here's what to look for instead...
Used by growth teams at
Why we built this
We've run a content marketing agency, Grow & Convert, for over ten years. The most valuable work our strategists do happens before anyone writes a draft: figuring out what the searcher actually wants, reading what already ranks, finding what those articles miss, and deciding where the client's product belongs in the story. That thinking is the brief, and it's the reason our content ranks and converts.
Everyone drafts in Claude or ChatGPT now, and the drafts are fine. But the AI can't do that thinking for you unless you already know what to ask it. Most teams don't, so they skip the brief and publish the same generic post as everyone else.
Companies can hire us to do this for them. But plenty of freelancers, consultants, and in-house marketers want the same thinking without an agency retainer. So we built our process into a tool. That's the Super Brief.
What's in a Super Brief
Every section below is generated for your keyword and your brand. The examples are excerpts from real briefs.
Keyword type and search intent
Wave classifies the keyword (category, comparison, jobs to be done, or top of funnel), names which of your customer personas is searching, and lists the pain points they're trying to solve.
Keyword type
Category keyword. The searcher is shopping for a tool in this space.
Who is searching
Content marketers and writers who regularly create SEO content and ad copy, and small business owners handling their own marketing.
Pain points
Generic AI tools that don't understand their business and need hours of editing to sound like the brand.
What's ranking, and what it gets wrong
Wave reads the full text of the top results, not just the titles. It reports the formats Google is rewarding, the arguments every article makes, and the gaps a savvy reader would notice.
Most articles open with a definition of AI copywriting, then run a numbered list of tools with features, pros and cons, and pricing.
Weakness: they're surface-level and never explain what makes one tool fundamentally different from another, which is exactly what this searcher needs to decide.
How to pitch your product
Because Wave has learned your business first, it suggests which features, benefits, and differentiators belong in this piece and how they connect to the searcher's pain points.
- Super Briefs help create content that ranks, and content that ranks in Google is what LLMs primarily pull from when generating answers
- Brand learning means content reflects a company's actual products and positioning, which reduces the risk of AI platforms hallucinating your brand
Two or three fully written intros
Wave picks intro frameworks that fit the keyword type, then writes each one out, so you can see the possible angles before you commit to one.
There are dozens of AI copywriting tools on the market, and they all seem to promise the same thing: faster content, better copy, more productivity. The problem is that most produce generic output that sounds like AI wrote it, doesn't understand your business, and needs so much editing you wonder if it saved any time.
To help you cut through the noise, here are the key factors to consider...
A full article outline
- Outlines each section in detail, with the actual points the section should make
- Weaves in your product and value props where they fit
- Factors in what the ranking articles already cover, so the piece fulfills search intent and can rank
- Explains why each section is there: ranking, intent, or conversion
What is an AI visibility tool and why do you need one?
[Nearly all top-ranking list posts open by explaining what these tools are and why manual checking doesn't work. Include it to signal foundational context to Google.]
- AI visibility tools monitor how ChatGPT, Perplexity, and Gemini describe your brand
- You can't check this manually because LLM outputs vary by user, timing, and phrasing
Title options
Five titles that include the keyword, describe the piece honestly, and hint at what makes yours better than what's already ranking.
- Best AI Visibility Tools: What They Track, What They Miss, and How to Actually Improve Your AI Presence
- Best AI Visibility Tools and How to Choose the Right One
From brief to draft in one click
Most people don't want to read a brief and then start from a blank page. They want the draft, so they can edit it.
Once a Super Brief is done, pick the intro you like best, keep the outline sections you want, drop the ones you don't, and reorder them if you want. Then one click turns it into a full draft.
The draft follows your outline section by section, keeps the arguments the brief made, and writes about your product the way your brand summary describes it. Edit from there instead of writing from scratch.
7 Best AI Writing Tools and How to Choose the Right One
AI tools for content writing can mean many different things. Some are generic text generators like ChatGPT or Claude that can write anything but don't understand your business. Others are SEO optimization tools like Clearscope that help you rank but don't write for you...
2,400 words. Follows all 9 outline sections.
It learns your business before it writes a word
Upload what you already have: blog posts, product docs, positioning, sales decks, call transcripts. Wave turns them into an editable brand summary, and every brief is built on it.
What it is
An AI writing tool that first learns the substance of a business (products, features, personas, pain points, positioning) and uses that to produce SEO content briefs.
Ideal customers
Content marketers and SEO writers at B2B SaaS companies; freelancers and consultants who brief writers or draft with AI.
Pain points solved
Generic AI drafts that need heavy editing; not knowing what to analyze before writing; content that doesn't mention the product naturally.
Differentiators
Reads the live SERP; applies Grow & Convert's brief process; multiple intro options; outline reasoning tied to ranking and conversion.
The summary captures what you sell, who it's for, which pain points you solve, and how you differ from the alternatives. You can correct or add to any of it.
Use the brief wherever you write
The brief is the deliverable. What you do with it is up to you.
Hand it to a writer
Freelancer or in-house, they get the intent, the competitive gaps, the pitch angles, and the outline. Everyone understands what to write and why before the first draft.
Paste it into Claude or ChatGPT
A brief with real arguments gets you a draft that makes real arguments. Pair it with your own style instructions and the output stops sounding like everyone else's AI post.
Generate it inside your AI tool with our MCP
Wave Writer ships an MCP server. Connect it to Claude, ChatGPT, or any tool that supports MCP, type the keyword, and the Super Brief lands in the chat you're already working in.
Or draft it in Wave with one click
Happy with the brief? Turn it into a full draft inside Wave Writer with one click. The draft follows the outline and writes about your product the way your brand summary describes it.
Priced per brief
Pick a monthly volume. Every plan has every feature, with unlimited brands and unlimited teammates at no extra cost.
Common questions
What kinds of keywords work?
Any keyword you'd write an article for. Wave classifies it first (category, comparison or alternatives, jobs to be done, or top of funnel) and adapts the analysis, intro frameworks, and outline to that type.
Do I need to know SEO to use this?
No. The analysis is done for you. If you can pick a keyword and read a document, you can use it. Experienced strategists like it too, because every suggestion comes with its reasoning and they can disagree with it.
How long does a brief take?
A few minutes. Wave pulls the current top results, reads them, and writes the brief against your brand summary.
How is this different from asking Claude or ChatGPT for a brief?
Two things. Wave actually fetches and reads the live search results for the keyword, which a chat prompt doesn't reliably do. And it applies a specific agency method: keyword typing, intent by persona, SERP weaknesses, pitch angles tied to your brand summary, tested intro frameworks, and outline reasoning. You'd have to know that method to prompt for it.
Which AI tools does the MCP work with?
Any tool that supports MCP servers, including Claude and ChatGPT. Connect it once and request briefs from inside the chat.
Can I edit the brand summary?
Yes. Wave generates it from your sources, and you can correct or add to anything before briefs are built on it.
Brief your next article in minutes
Upload a few sources, enter a keyword, and see what an agency-level brief looks like for your business.